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Monday, August 24, 2009

A SIMPLE EXPLANATION OF INTERNET MARKETING AND SEO

Liberty Internet Marketing offers solutions for people with websites, blogs, and other Internet marketing challenges.
When people utilize search engines to find things, it is a rare occasion that they will go beyond the first page of the search engine result pages (SERPS) before finding exactly what they are looking for. As such, if your site is not somewhere on the first page of the SERPS for the given category or product, something must be done to improve where your site ranks in the SERPS to effectively employ your internet marketing mission.

Whether its the application of proper keyword density, website content, or back links, Liberty Internet Marketing and SEO can employ working knowledge and expertise to help with your marketing and website design -- getting your site to the first page of the SERPS where people will find it so you can Earn Money Online.


IN A NUT SHELL

Because your website or blog is like having a billboard sign promoting your business through the use of online marketing, it would make no sense to situate your billboard in the middle of the woods where nobody can see it!
Likewise, effective Internet marketing and website design cannot be sustained by having your website or blog pages down in the SERPS... Unlike billboard signs, however, the Internet is a much more vast and challenging field to dominate because there is substantial business and online marketing competitors which utilize the same keywords or products.
The solution to this challenge is to employ proven and effective content, keyword density and back link techniques to optimize your website or blog so it dominates other similar sites in the SERPS.
So why don't all web marketing and website design firms have the necessary skill to get sites on page 1 of the SERPS? It's a rather simple explanation, actually.


METHEDOLOGY

Many website design personell come to the Web with a printing background; either they were print designers, or they are just used to the staic control that print gives. When you print something, it provides permanence and stability. However, with a website you don't enjoy this luxury.
The problem for many of these ex-printer web designers when they attempt online marketing is an easy one: They build your Web page and test it in their browser and get it looking exactly how they want it. But then you test it in a different browser, and it looks different. And if you move to a different platform, it will look differently again.
This is because unlike print, web pages are interpreted and discerned differently through software programs provided by various platforms and browsers. As such, these unseasoned web designers sacrafice essential SEO properties of the site in their efforts to making it look good! Granted, a charming website is nice and the business owners like it too... But a charming website located on page 3, 4, or 5 of the SERPS does NO GOOD for business and marketing purposes. That is why it is essential to balance the glamor of any given website with SEO and focus on getting results in the SERPS.
This is where Liberty Internet Marketing and SEO deviates from other typical web design and marketing companies by employing proven and effective techniques.